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During the last decade, “refusals” to ubiquitous technology have increased in line with higher consumption of energy and water, and recognition of the political power that tech companies have acquired. The refusal of ubiquitous technology is contextual and should not be considered a counter-network that humans can opt for, rather, it should be viewed as a personal quest. Some examples of refusal are emerging, such as digital detox retreats at an old monastery in Italy (Eremito, 2025). In Norway, mobile phones are now recommended to be banned in classrooms (Udir, n.d.) In addition, parents are creating barriers against the use of smartphones so they can prioritize family life (Hiniker et al., 2015). In another study, findings showed that there is an increasing desire to reduce the use of smartphones (Hiniker et al., 2016).
A possible approach to understanding why the addiction to ubiquitous technology is so persistent is time. How we think and talk about the past, present, and future may help address technology addiction and support technology refusal.
English speakers typically conceptualize time as a horizontal timeline with the future ahead and the past behind them, leading to a mostly linear representation of time. However, this is not true for several non-Western languages, where different spatial associations with time may exist, including the notion of reversed time (Pamies-Bertrán & Yuan, 2020). An example of reversed time perception is observed in an Andean tribe in South America. When speaking in Aymara, they convey the concept of the future as being behind them and past events as being in front (Núñez & Sweetser, 2006).
Using reversed time as an approach, having the past in front may help reflect on the role that ubiquitous technology plays in day-to-day life. Therefore, the knowledge and personal experiences from the past become important values that we might otherwise forget. This aspect is relevant when opting for the refusal of ubiquitous technology and, in doing so, focusing on past experiences like reading a paper book, looking at an old-fashioned album of photos chosen by other family members, or writing a text on paper.
Concluding, using reversed time to examine past values as relevant, could help us avoid being overwhelmed by new tech services or artifacts.
References
Eremito. (2025). Eremito. https://www.eremito.com/en/
Hiniker, A., Hong, S. (Ray), Kohno, T., & Kientz, J. A. (2016). MyTime: Designing and Evaluating an Intervention for Smartphone Non-Use. Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems, 4746–4757. https://doi.org/10.1145/2858036.2858403
Hiniker, A., Sobel, K., Suh, H., Sung, Y.-C., Lee, C. P., & Kientz, J. A. (2015). Texting while Parenting: How Adults Use Mobile Phones while Caring for Children at the Playground. Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems, 727–736. https://doi.org/10.1145/2702123.2702199
Núñez, R. E., & Sweetser, E. (2006). With the Future Behind Them: Convergent Evidence From Aymara Language and Gesture in the Crosslinguistic Comparison of Spatial Construals of Time. Cognitive Science, 30(3), 401–450. https://doi.org/10.1207/s15516709cog0000_62
Pamies-Bertrán, A., & Yuan, W. (2020). The spatial conceptualization of time in Spanish and Chinese. Yearbook of Phraseology, 11(1), 107–138. https://doi.org/10.1515/phras-2020-0007
Udir. (n.d.). Anbefalinger om regulering av mobiler og smartklokker i skolen. Retrieved October 14, 2025, from https://www.udir.no/kvalitet-og-kompetanse/digitalisering-skole/anbefalinger-for-mobilbruk-og-smartklokker-i-skolen/